Since October 2024, Gumtree has been under new ownership. The company's chief consumer officer is set to revamp and rejuvenate the brand, with a significant increase in marketing investment exceeding 50%.
The bank aims to attract 12 million "financially underserved" clients through a strategic campaign, social media engagement, fresh sponsorships, and digital innovation.
Rebecca Van Dyck has been appointed to the company, while Hiroki Asai transitions to the position of Chief Experience Officer.
Among the 4Ps, marketers often have the least impact on the "place" aspect. Nevertheless, marketing plays a crucial role in shaping discussions on distribution strategy, offering valuable insights and contributions.
AI offers more than just improving efficiency. Brands could develop platforms to compete with current social media giants, expanding their capabilities.
Research conducted by VCCP Media and Dr. Karen Nelson-Field shows that unique brand elements can enhance brand recall and achieve tangible results in various digital formats with just 1.5 seconds of focused attention.
Ben Fox, the new Chief Marketing Officer of McDonald’s UK, embraces the challenge set by the company’s CEO to enhance their marketing efforts.
Has Puma's strategy of boosting marketing spending and enhancing brand image to attract younger customers proved to be effective one year later?
Are you investing time and resources in various marketing channels like paid search, SEO, social media, events, email, and content creation? Identify the most impactful touchpoints that drive conversions effectively.
After three decades at the agency holding group, Read will retire at year-end.
Dan Elton, who previously held the position of Executive Vice President of Customer at Asos, has now joined Ocado Retail following his departure from the fashion company in April.
Dr. Martens is shifting focus from boots and launching a customer-centered marketing strategy to drive growth and redefine its brand positioning.
Discover the essential stages to master marketing: transition from awareness to practical implementation of key concepts. Unveil the path to becoming a proficient marketer.
Marketing plays a crucial role in the growth of any organization, provided it is empowered to utilize its strategic capabilities effectively.
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During its "refresh", BrewDog's brand health metrics have significantly declined over the past year, according to data from YouGov BrandIndex.
In the most recent edition of our "Why I Love" series, Jo McClintock from Trainline highlights the role of strategic thinking in empowering marketers as key drivers of business success.
Marketing leaders should allocate time for learning and reconsider the true essence of 'upskilling', instead of focusing solely on training their teams.
Are B2B marketers underestimating critical thinking, financial literacy, and empathy, while focusing on data and analytics skills gaps?
Close to 50% of marketers have not been given the chance to enhance their skills, exacerbating the current skills gap and adding more pressure on marketing teams.
Marketing Week's latest State of B2B Marketing research emphasizes the importance of customer insight as the top quality for B2B marketers, while highlighting empathy as an area needing improvement.
As Cannes Lions draws near, creativity takes the spotlight. Marketers aiming to showcase its value to a skeptical CFO should emphasize its influence on risk management rather than just growth.
For marketers interested in ESG narratives emphasizing social responsibility, highlighting how profitable businesses support job creation and contribute to public finances is crucial.
Numerous marketers are expressing feelings of being overwhelmed and tired. Leaders must explore new ways to assist their teams effectively.
In the realm of B2B marketing, creativity is flourishing. However, to truly succeed, brands must accelerate their efforts to enhance effectiveness or face the possibility of falling behind.
Brands must not solely rely on agencies to demonstrate marketing effectiveness. Collaborating closely with them establishes a beneficial cycle of knowledge and advancement.
What impact does the lack of ROI measurement have on the industry and marketing professionals' career growth aspirations?
Marketing professionals should consider leveraging "soft power" to enhance their impact on the overall marketing strategy instead of solely focusing on taking control.
Metrics may not always reflect our desired outcomes. However, it's crucial not to dismiss years of hard work impulsively. Take a moment to revisit the initial reasons behind implementing your strategy.
Experienced CMOs strive to establish effective, top-performing teams. Achieving this goal is challenging, as avoiding hiring clones, analyzing personality traits, or requesting psychometric assessments do not guarantee team perfection. Building an ideal team requires a strategic approach and continuous effort.
Having category-leading brands such as Fairy, Ariel, and Pampers is crucial for Procter & Gamble. To ensure growth, the company leverages consumer insights, innovation, advertising, and distribution strategies. This approach helps to expand market presence and enhance the performance of its well-established brands.
Considering the challenging macroeconomic outlook for 2025, brands are urged to adapt to the "new normal" era. How can marketers innovate to spur growth in this changing landscape?
Having secured tickets for the Oasis reunion concerts likely means you were swayed by a potent behavioral science bias when making that choice.
To overcome persistent recruitment challenges, marketing firms must craft an attractive proposition centered on advantages and employee well-being, rather than just salary, to attract top talent.
Artificial intelligence has evolved significantly, transforming into a driving force behind a marketing renaissance, rather than just a mere novelty.
Unique brand assets are potent tools, yet presuming universal awareness of them could hinder your advertising impact.